3D printing into mainstream manufacturing

Radical new high-speed liquid technology could bring 3D printing into mainstream manufacturing

March 18, 2015


A new 3D-printing technology developed by Silicon Valley startup Carbon3D Inc. enables fabricated objects to rise from a liquid media continuously rather than via a series of 2D layers.

Described in the journal Science on Monday March 16, the technology enables ready-to-use products to be made 25 to 100 times faster than other methods, and promises to advance the industry beyond basic prototyping to 3D manufacturing, according to the company. It creates previously unachievable precision geometries that open opportunities for innovation in major industries such as healthcare, automotive, and aviation.

Light-controlled precision fabrication

The technology, called Continuous Liquid Interface Production (CLIP), manipulates light and oxygen to fuse objects in liquid media. It works by projecting beams of light through an oxygen-permeable window into a liquid resin to rapidly transform 3D models into physical objects.

Working in tandem, UV light, which triggers photo polymerization, interacts with oxygen, which inhibits the reaction, to control the solidification of the resin, creating commercially viable objects that can have feature sizes below 20 microns, or less than one-quarter of the width of a piece of paper. This is the first 3D-printing process that uses tunable photochemistry instead of the layer-by-layer approach that has defined the technology for decades.

Faster, stronger, predictable

CLIP enables a very wide range of materials to be used to make 3D parts with novel properties, includingelastomers, silicones, nylon-like materials, ceramics and biodegradable materials, and could allow for synthesizing novel materials that can advance research in materials science.

Conventionally made 3D printed parts are notorious for having mechanical properties that vary depending on the direction the parts were printed because of the layer-by-layer approach. Much more like injection-molded parts, CLIP produces consistent and predictable mechanical properties, smooth on the outside and solid on the inside, the company says.

“By rethinking the whole approach to 3D printing, and the chemistry and physics behind the process, we have developed a new technology that can create parts radically faster than traditional technologies by essentially ‘growing’ them in a pool of liquid,” said Joseph M. DeSimone, professor of chemistry at University of North Carolina-Chapel Hill and of chemical engineering at North Carolina State and CEO of Carbon3D, who co-invented the method.

“In addition to using new materials, CLIP can allow us to make stronger objects with unique geometries that other techniques cannot achieve, such as cardiac stents personally tailored to meet the needs of a specific patient,” said DeSimone. “Since CLIP facilitates 3D polymeric object fabrication in a matter of minutes instead of hours or days, it would not be impossible within coming years to enable personalized coronary stents, dental implants or prosthetics to be 3D printed on-demand in a medical setting.”

DeSimone revealed the technology at a TED talk Monday March 16 in the opening session of the conference in Vancouver, British Columbia.


Carbon3D | Carbon3D CLIP Animation


Carbon3D  | Carbon3D Demo


Carbon3D | Carbon3D Elastomer Demo


Abstract of Continuous liquid interface production of 3D objects

Additive manufacturing processes such as 3D printing use time-consuming, stepwise layer-by-layer approaches to object fabrication. We demonstrate the continuous generation of monolithic polymeric parts up to tens of centimeters in size with feature resolution below 100 micrometers. Continuous liquid interface production is achieved with an oxygen-permeable window below the ultraviolet image projection plane, which creates a “dead zone” (persistent liquid interface) where photopolymerization is inhibited between the window and the polymerizing part. We delineate critical control parameters and show that complex solid parts can be drawn out of the resin at rates of hundreds of millimeters per hour. These print speeds allow parts to be produced in minutes instead of hours.

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3D Printing Questions-Answers Show

3D Printing Questions-Answers Show

3D Printing Questions-Answers Show

 

Custom 3D Printing

3D printing custom products is one of the newest phenomena’s today. This technology has allowed for the precise creation of very diverse and intricate shapes & figurines, opposed to traditional forms of manufacturing. Some materials and 3D printers offer detail levels which are less than 15 microns. Some of these materials offer full color options, as well as mechanical properties. Where I’m getting at with the materials, is that for whatever need you’re seeking in a product, 3D printing likely offers a material solution. Many companies and services have capitalized on this great technology known as 3D printing, and are opening the door to cutting edge laser technology for their clients. Through 3D printing, true customization is offered. Let me elaborate.

 

For 3D printing to work, a design has to be created on a computer. This computer file will then be sent to the actual 3D printer, or the machine that will do the manufacturing. This machine will then produce a product in accordance to the design sent to the machine. This product will be made out of a material specified by the product developer. Some of these materials include precious metals like gold, silver, or platinum, a variety of ABS plastics, stainless steel, and full color sandstone. There are even a variety of wax cast-able materials for creating jewelry. What am I getting at with all of this? If a product can be designed or created for a person, it can be made through 3D printing. This means that artists and developers can create truly 100% unique products. Entirely unique.

 

What does this include? Well, pretty much anything that can be sculpted & designed on a computer. There are tons of custom made products that are specific to each designer. There are companies that actually 3D print clients’ faces. There are businesses that create custom video game characters coming from your favorite computer games. There are custom designs made for unique purposes; for example: in the United Kingdom, a team of cyclists had custom bike helmets made. 3D printing has been used to create architectural pieces to present to clients. It has been used to create models for future products to be further developed, such as prototypes. Other products have been made such as custom board game pieces and scale models to be painted and played within war games. Accessories such as iphone cases and various custom jewelry have been developed. It’s almost pointless to keep naming examples because there are simply too many to cover. Just imagine this. If it can be drawn on a computer screen through various free and paid softwares, it can be manufactured through 3D printing. Not only that, but the models designed are designed differently; traditional forms of manufacturing simply don’t offer the same build capabilities when it comes down to actually creating the products. 3D printing offers a quicker solution that has the potential to create more diverse models. These models are often more inexpensive than traditional forms of manufacturing such as machining. Regardless, this industry is going nowhere but up. Just imagine where this industry will be 20 years from now. 

 

 

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Cloud 3D Printing

Cloud 3D Printing

Cloud 3D Printing

 

3D Desktop Backgrounds

 

Desktop backgrounds for home computers can add a personal touch to any home screen. 3D wallpapers are one of the most intuitive ways in which to decorate the computer screen. This article will explain why you should download and install one onto your home computer and explore the benefits that that can bring. 
 
The first thing to note is that although the technology now exists to be able to have a 3D monitor installed to a computer, these are still in the initial phase of the market with most people currently owning a normal 2D monitor ranging from around 14″ up to around 20″. This does not mean that a 3D background cannot be applied and still add a viewing pleasure to the user. 
 
Many of the great 3D pictures that have been drawn over the years have the ability to dumbfound and baffle the viewer and they can all be downloaded to add a 3D desktop background. Possibly the most famous 3D picture that has ever been drawn is the staircase picture and this picture is one of the most popular 3D backgrounds for desktop computers. This one defies the logic of normal thinking and the concept of space. When this 3D wallpaper is applied to the home screen, it offers the user a moment whenever they can try to apply some logic to the drawing and figure out what is happening. The truth behind this 3D desktop wallpaper is that the picture is extremely clever in its design. 
 
The most intuitive 3D desktop wallpapers require the user to have a great imagination. The very best 3D desktop backgrounds will create an illusion in the eye of the beholder. 3D backgrounds will most likely involve a host of complex lines pointing in various directions to inspire the user to try to make the ends meet and figure out how their eyes are being deceived. These types of 3D wallpaper for desktop backgrounds are a great way to keep the brain active during the day when the mind has a tendency to drift into daydreaming.
 
Some of the most modern and up to date computer monitors now support high definition. The ability to show HD quality images adds a completely new level to the potential for 3D wallpapers for desktop that can be displayed. Pictures and 3D desktop wallpapers can now be developed by using some highly technical software and will make a photo jump out of the screen by using the correct balance of colour and shading. These are often images of cartoons or animated animals but are at such a high quality that the 3D background will almost look real to life. Not only will this type of 3D wallpaper for desktop computer provoke happiness and a smile each time that they are viewed but will also show off the computers monitor to its full potential. 3D wallpapers are one of the best ways to show off the intensity of the colour and is a great way to start engaging in conversation when friends and family visit.

For a nice collection of 3d backgrounds visit our website and download as many pc wallpapers as you wish!

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Exactly what Is 3D Printing?

3D Printing refers to a procedure of creating a three-dimensional item from an electronic documents through a device that adds layers of material one after one more. It was developeded by Charles W. Hull, nonetheless the first strong version was made by Hideo Kodama of Nagoya Municipal Industrial Study Institute in 1981; and has considering that advanced enormously because of intensive efforts with study and also advance technical development. The first 3D printing press were large, pricey and of restricted use. The terminology 3D printing and also 3D ink-jet printer is usually discussed with Jim Bredt and also Tim Anderson, graduate students at the Massachusetts Institute of Innovation, who improved an inkjet laser printer to give binding option into powder instead of ink over paper. These 2 are the founders of 3D printing business Z Company.

3D printing or as practically recognized “additive manufacturing”, is a procedure where bodily things are constructed layer by layer by a state-of-the-art, computer-controlled device. It works just like inkjet ink-jet printers by placing shades on a notepad to produce a photo – nonetheless in 3 dimensions whereas an inkjet laser printer works in 2 measurements. This printing process uses materials like plastic, steel, glass and also porcelains. It could likewise utilize a variety of shades throughout the printing procedure. On the other hand, subtractive manufacturing as well as machining usually referred to as “standard production approaches” until recently did not make use of any infotech component or model-based definition. Traditional approaches concentrated on milling and grinding things.

The general principles of 3D Printing include model cutting that usage versions or online blueprints of Computer Helped Layout (CAD) or computer animation modeling software application and also “piece” them right into digital cross-sections for the device to use as a plan for the printing procedure. The motion will depend on the anticipated product as well as the 3D device; then the binding product is transferred on the develop bed or platform up until material layering is completed and also the end product which is the 3D design is “published.” It is important to note that the virtual design and also the physical design are virtually the same. This procedure uses a common data interface in between CAD software and the equipments referred to as the STL data format that estimates the shape of a component or setting up utilizing triangular elements. In addition, during the printing processes the device checks out the design from a.STL documents and down payments succeeding layers of fluid, powder, paper or sheet material as well as develops the design from a series of samples. The layers, as per the CAD model, are integrated repetitively to develop the final shape. The 3D printing advantage is that it can produce any form or geometric attribute. Laser printer resolution explains layer thickness as well as it is around 100 micrometers ( Amm )while the places (3D dots) are 50 to ONE HUNDRED Amm in size. A solitary conventional design can take many hours to also a number of days to publish; however this will certainly vary depending on the technique used, the size, as well as the shape of the design. Finally, the last stage of the 3D printing process is called the finishing stage. In the finishing stage the additive production methods use several materials during the print as well as can printing all at once in several colors or perhaps color mixes.

Quick production has been made it possible for due to the innovation in RP modern technology which has presented materials that are quite relevant for last 3D production. 3D printing for swift production creates advantages because of its reasonably economical production of tiny parts and also this advantages enthusiast and also enthusiasts’ who otherwise are resources strapped. Although it is a reasonably new innovation, Swift Manufacturing is being recognized as a “next degree” innovation by numerous printing professionals. It has several appealing processes like Laser Sintering (LS), which is an approach utilized to produce items from powders. This method is still very much in its early stage and has actually not yet been fully accepted by the mainstream.

Mass personalization is obtaining notability as teams have actually developed solutions where consumers can personalize objects utilizing on-line based personalization software program, and get the resulting things as 3D published distinct items. These brand-new solutions are referred to as cloud 3D printing services. These solutions now equip companies to produce personalized designs as each their customers’ demands and also download them for printing at a charge. This has brought substantial perks to those that could not otherwise pay for the most recent high expense 3D printing systems.

3D printing likewise empowers mass production. The current sluggish print rate of 3D printers limits their usage for mass production at small quantity prints. This obstruction is relapsing with the intro of many fused filament equipments which now provide a number of extruder heads. These high expenses ink-jet printers can be utilized to print in a number of shades, with varied polymers or just simply by making multiple prints immediately. This has actually increased the overall 3D printing speed during several productions and also lowered resources expense. Unlike the numerous devices, multi-material machines can not make the same copies of the very same component. Nonetheless they do provide multi-color as well as multi-material features. The 3D Printing rate raises in proportion to the number of inbuilt heads and also they achieve high power conservation because of the common heated print volume. As a result, 3D printing has developed numerous possibilities for folks seeking to take advantage of the innovation. It is opening up doors to greater productivity, boosted top quality, better performance and countless efficient possibilities.

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What Exactly Is 3D Printing and Why Is It Crucial Now?

3D Printing refers to a process of generating a three-dimensional object from an electronic data by means of a tool that includes layers of material one after another. It was designed by Charles W. Hull, nevertheless the first strong model was made by Hideo Kodama of Nagoya Municipal Industrial Study Institute in 1981; as well as has given that evolved greatly as a result of demanding initiatives with research study and development technical development. The first 3D printing press were large, costly and of restricted use. The terminology 3D printing as well as 3D laser printer is typically pointed out with Jim Bredt and Tim Anderson, college students at the Massachusetts Institute of Technology, that enhanced an inkjet printer to dispense binding solution onto powder rather than ink onto paper. These two are the owners of 3D printing business Z Company.

free-seo-tools2

3D printing or as practically known “additive manufacturing”, is a procedure where physical things are constructed layer by layer by a modern, computer-controlled device. It works similar to inkjet printers by depositing shades on a paper to develop a graphic – however in 3 dimensions whereas an inkjet laser printer works in 2 dimensions. This printing process utilizes materials like plastic, metal, glass and ceramics. It could also utilize a wide range of colors throughout the printing process. On the other hand, subtractive production and also machining normally described as “standard manufacturing methods” until lately did not make use of any kind of infotech component or model-based definition. Typical techniques focused on milling and grinding objects.

The general principles of 3D Printing include version cutting that usage designs or online plans of Computer Assisted Design (CAD) or computer animation modeling software as well as “piece” them right into electronic cross-sections for the device to use as a prepare for the printing procedure. The motion will certainly rely on the anticipated product and the 3D machine; then the binding material is deposited on the develop bed or system till material layering is finished and also the end product which is the 3D model is “printed.” It is very important to keep in mind that the online version and the physical design are virtually identical. This process uses a typical information user interface between CAD software program and also the equipments known as the STL documents format that approximates the shape of a part or assembly making use of triangular elements. Moreover, throughout the printing refines the machine reads the style from a.STL data and down payments succeeding layers of liquid, powder, paper or sheet product and develops the version from a collection of random samples. The layers, as per the CAD design, are fused continuously to create the final form. The 3D printing benefit is that it could create any kind of form or geometric feature. Printer resolution explains layer density as well as it is around ONE HUNDRED micrometers (A?Amm) while the places (3D dots) are 50 to 100 A?Amm in diameter. A single standard model can take many hours to also numerous days to print; but this will certainly vary depending upon the approach made use of, the dimension, as well as the shape of the model. Finally, the remaining stage of the 3D printing process is called the finishing stage. In the finishing phase the additive production strategies apply many materials throughout the print as well as are capable of printing simultaneously in several colors or even shade mixes.

Fast production has actually been made it possible for because of the improvement in RP innovation which has presented products that are extremely suitable for last 3D manufacturing. 3D printing for quick manufacturing produces advantages as a result of its relatively low-cost production of small parts and also this advantages hobbyist as well as lovers’ who otherwise are resources strapped. Although it is a reasonably new modern technology, Fast Production is being acknowledged as a “following degree” technology by many printing experts. It has several appealing procedures like Laser Sintering (LS), which is a technique made use of to create objects from powders. This technique is still very much in its infancy and also has not yet been totally welcomed by the mainstream.

Mass modification is getting prominence as companies have created solutions where consumers could personalize objects using online based personalization software application, and get the resulting products as 3D published special things. These brand-new solutions are described as cloud 3D printing services. These solutions now empower companies to create custom designs as per their customers’ requirements and download them for publishing at a cost. This has brought huge perks to those that can not or else pay for the most up to date high expense 3D printing systems.

3D printing additionally equips automation. The existing slow print rate of 3D laser printers limits their usage for automation at small quantity prints. This traffic jam is being overcome via the intro of a number of merged filament devices which now provide several extruder heads. These high costs ink-jet printers can be made use of to print in numerous shades, with varied polymers or just simply by making numerous prints instantly. This has actually enhanced the overall 3D printing speed during several manufacturings and lowered resources price. Unlike the multiple equipments, multi-material devices could not make identical duplicates of the same component. Nonetheless they do provide multi-color and multi-material functions. The 3D Printing rate boosts in proportion to the number of inbuilt heads and also they attain high energy conservation because of the shared heated print quantity. As a result, 3D printing has actually produced countless opportunities for individuals aiming to leverage the technology. It is opening doors to greater efficiency, improved top quality, greater performance and also numerous affordable opportunities.

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3D Printing

Exactly what Is 3D Printing

Why Is It Essential Now?

 

3D Printing describes a process of creating a three-dimensional things from an electronic file through a gadget that brings in layers of product one after an additional. It was developeded by Charles W. Hull, nonetheless the initial solid model was made by Hideo Kodama of Nagoya Municipal Industrial Research study Institute in 1981; and has actually since progressed enormously because of intensive initiatives with research study and also advance technical development. The very first 3D printing press were bulky, expensive and also of restricted use. The terminology 3D printing and 3D laser printer is usually mentioned with Jim Bredt as well as Tim Anderson, college students at the Massachusetts Institute of Innovation, which enhanced an inkjet ink-jet printer to give binding option onto powder instead of ink into paper. These 2 are the creators of 3D printing company Z Corporation.

free-seo-tools2

3D printing or as technically known “additive production”, is a procedure where bodily things are developed layer by layer by a high-tech, computer-controlled device. It works just like inkjet ink-jet printers by depositing colors on a piece of paper to produce an image – however in three dimensions whereas an inkjet ink-jet printer operates in 2 measurements. This printing process utilizes products like plastic, steel, glass and porcelains. It could also make use of a wide range of colors throughout the printing process. On the various other hand, subtractive production and also machining usually described as “typical manufacturing methods” until lately did not use any type of infotech component or model-based interpretation. Standard methods concentrated on milling and also grinding items.

The general principles of 3D Printing consist of version cutting that usage versions or online plans of Computer Assisted Layout (CAD) or animation modeling software application as well as “slice” them into digital cross-sections for the appliance to utilize as a prepare for the printing process. The activity will certainly depend upon the anticipated product and also the 3D machine; then the binding product is deposited on the develop bed or platform up until product layering is completed and the final product which is the 3D design is “printed.” It is necessary to note that the virtual version as well as the bodily version are nearly the same. This process makes use of a common data user interface in between CAD software program and the equipments referred to as the STL data layout that approximates the shape of a part or assembly making use of triangular facets. Additionally, during the printing refines the device reviews the design from a.STL data as well as down payments succeeding layers of fluid, powder, paper or sheet product and also constructs the design from a series of cross sections. The layers, as per the CAD version, are fused consistently to produce the final shape. The 3D printing advantage is that it could create any type of form or geometric attribute. Ink-jet printer resolution describes layer density and it is around ONE HUNDRED micrometers (Ã�µm) while the places (3D dots) are 50 to 100 Ã�µm in diameter. A single standard version can take several hours to also numerous days to publish; but this will certainly vary depending on the method made use of, the dimension, and also the shape of the design. Lastly, the remaining stage of the 3D printing process is called the finishing stage. In the finishing phase the additive manufacturing methods apply many products during the print and also are capable of publishing at the same time in multiple colors or even shade combos.

Rapid production has actually been enabled as a result of the innovation in RP modern technology which has introduced materials that are quite relevant for last 3D production. 3D printing for rapid manufacturing produces benefits as a result of its fairly cost-effective manufacturing of tiny components and also this benefits hobbyist as well as lovers’ who or else are funding strapped. Although it is a reasonably new modern technology, Quick Manufacturing is being identified as a “next level” technology by several printing experts. It has several promising processes like Laser Sintering (LS), which is a technique made use of to create objects from powders. This technique is still very much in its infancy and has not yet been totally accepted by the mainstream.

Mass customization is acquiring notability as companies have actually produced solutions where consumers can personalize things using on the internet based customization software, and also order the resulting items as 3D published special items. These new solutions are described as cloud 3D printing solutions. These solutions now equip companies to develop custom-made styles as per their clients’ requirements and also download them for printing at a cost. This has brought substantial benefits to those who can not otherwise manage the most recent high expense 3D printing systems.

3D printing also equips automation. The existing slow print speed of 3D printers limits their use for automation at tiny volume prints. This obstruction is relapsing via the introduction of several integrated filament equipments which now supply a number of extruder heads. These high expenses printers can be made use of to print in numerous colors, with diverse polymers or merely merely by making several prints immediately. This has increased the total 3D printing rate during a number of manufacturings and also getting rid of resources expense. Unlike the a number of equipments, multi-material equipments could not make similar copies of the very same part. Nonetheless they do supply multi-color as well as multi-material functions. The 3D Printing speed enhances symmetrical to the number of inbuilt heads and they accomplish high power preservation because of the common heated print volume. Therefore, 3D printing has created many opportunities for folks planning to take advantage of the innovation. It is opening up doors to greater productivity, boosted high quality, higher performance and also numerous cost-effective possibilities.

 

Exactly what Is 3D Printing

Why Is It Essential Now?

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Osho Meditation

What is Meditation?Flowering

Flowering

FLOWERING

“Remember, meditation will bring you more and more intelligence, infinite intelligence, a radial intelligence. Meditation will make you more alive and sensitive; your life will become richer.

“Look at the ascetics: their life has become almost as if it is not life. These people are not meditators. They may be masochists, torturing themselves and enjoying the torture… The mind is very cunning, it goes on doing things and rationalizing them.

“Ordinarily you are violent towards others but the mind is very cunning – it can learn non-violence, it can preach nonviolence, then it becomes violent towards itself. And the violence that you do on your own self is respected by people because they have an idea that to be an ascetic is to be religious. That is sheer nonsense. God is not an ascetic, otherwise there would be no flowers, there would be no green trees, only deserts. God is not an ascetic, otherwise there would be no song in life, no dance in life – only cemeteries and cemeteries. God is not an ascetic: God enjoys life. God is more Epicurean than you can imagine. If you think about God, think in terms of Epicurus. God is a constant search for more and more happiness, joy, ecstasy. Remember that.

“But mind is very cunning. It can rationalize paralysis as meditation; it can rationalize dullness as transcendence: it can rationalize deadness as renunciation. Watch out. Always remember that if you are moving in the right direction, you will go on flowering.”

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Cyberspace as well as Globe making Where Do We Go Away

Cyberspace is a means of communicating regarding genuine or pictured “environments.” In our instance it includes making use of information technologies as if all awareness of using a modern technology goes away. Until lately, this innovation has actually been just offered to a tiny collection of computer hackers and active study tasks. Presently, the expenses and also nature of the devices to position some one in a “whole brand-new issue” avert accessibility for the average person.

When utilizing a cyberspace system, the customer obtains a sensation of being “in” the atmosphere– like a fighter aviator in a trip simulator system. This is done by promoting more than one sense, using all-natural motion as input and locking out external stimuli.

Promoting greater than one sense: Typically, a computer system usage merely view (and also occasionally sound, such as the beep you get each time you slip up) to communicate with the user. In a virtual reality system, one could stimulate hearing more effectively (putting on sensible sound results, making use of binaural audio) or sensation (by utilizing joysticks and other tools) that give a sensation of the computer-generated things that are being manipulated.

Using all-natural activity as input: In the instance of the architect and also the client, neither of them provide specific commands to the computer to inform it that they are relocating a certain direction in the online building. Instead, they are “strolling” during that instructions, as well as the instructions and also speed is purchased by a “treadmill” they are strolling on or by infra-red sensors that detects their spatial positions. The developer makes use of a tool that allows him hold the computer-projected electronic camera utilizing specifically the same activities he would have used if he was gripping a real camera.

Locking out exterior stimulations: When the engineer as well as the client are “strolling” around in the building picture developed by the computer, they do not view anything but that structure. Since the computer-generated photo is the only stimuli obtained, that will certainly be what the mind views as actual. This is done by utilizing wide-angle stereoscopic projection– a lot of our noticing of space and location is done by exactly what we see out of the corners of our eyes) as well as binaural audio– audio that has been taped with 2 microphones placed on each side of a sound-blocking device– like our ears are placed in our head. When this noise is played back in earphones, it gives you, according to creator Eric Howlett, “a spooky feeling of being there”.

Cyberspace in Pain Therapy in Children.

We have been exploring a chance to consider using virtual reality in the function of disturbance connected with pain as well as stress that go along with treatment. The opportunities for leverage of these modern technologies as a diversion, associate with three time periods: before therapy, during therapy, as well as blog post treatment. There are various degrees as well as kinds of discomfort and stress and anxiety associated with each of those phases which potentially various means of diversion work at these different stages. Cyberspace innovations might be a crucial opportunity to engage the focus of the person as well as distract them from the discomfort as well as anxiousness linked with each of those stages.

a?c Phase 1, before treatment – connected with anxiousness as well as anticipation.
a?c Phase 2 related to the discomfort in administration and also tension in the management – related to the person’s state existing pain problem – genuine and regarded.
a?c Stage 3, in post therapy, residual discomfort and also stress connected with the blog post therapy state.

We are working to establish a taxonomy of pain conditions or anxiety problems as well as align those with the different durations as well as state conditions connected with the treatment-pre-, during, and article-, and also considering the mix of methods of distraction, again thinking that there is a taxonomy of those methods of diversion and also engagement. The role and significance of human call in acquiring that engagement to begin the interruption is an essential factor to consider. Technologies may be a seductive means of engaging/seizing their leading senses of the eyes and ears, of view as well as noise, and bringing them into a various reality. The function of video games and also other ways of engagement are necessary factors to consider. We expect that terrible games as well as games that would involve equilibrium or sportslike/competitive involvements would certainly elevate stress degrees, so it might not work distraction.

I presume that things like contraction as well as pressuring are concerns for the distribution of quality therapies. But it might be a vital part of the function not just to distract, however to relax/calm down the patient. Clearly from a perspective of muscular strain and also various other things that you don’t really want stepping in or interfering with the treatment processes, especially throughout therapy. So particular type of involvement might be practical before as well as after therapy, that are not always practical throughout treatment. We are presently building a classification (taxonomy) of the sorts of wanted problems or preferred physiological states related to each of these treatments and also conditions.

Once more the procedure and also purpose of the virtual reality technologies is to capture the detects, displace the individual right into a “different fact,” by reprogramming or re-stimulating those sense with another fact. And also engaging them/beguiling them somehow that seizes hold of their focus in good service. The order of supremacy of the senses obviously, the seizing of the sight as well as audio senses, those being leading detects, are definitely a vital component of this. Not just creating/offering a brand-new reality, however sidetracking, seeing to it that the various other realities are masked.

So, what that indicates is that the truths associated with the globe seeing a TELEVISION screen is not sufficient diversion. There’s still way too much walking around the atmosphere. That means, from a sight (vision) point ofview, moving head mounted display screens or making use of darkened spaces, or whatever, mask out the other issue. Exact same is ture of audio detects. Earphones not simply supply the audio sense but they mask out various other audio stimulation. There are ambient views and appears that need to be recognized, taken care of in and also took care of out. The technologies may then serve the required interruption.

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Who Must Consider Becoming a Web marketing”Associate.

Have you ever assumed that your abilities and also proficiency were being wasted? You apply all your innovative understand how and ability for your boss and their business for very little incentive. Have you ever took into consideration taking those abilities and making them work for you rather than another person? Have you looked into your own company enterprise simply to recognize the funding you require is way past what you can raise? If you have responded to yes to any one of these inquiries then coming to be an affiliate could possibly be the answer your are looking for.

Many of us would certainly like to start our very own companies however two points normally stop us. The first being cash and the 2nd being risk. You require a substantial amount of resources to start even a small sole proprietorship. Even though funding is available there is still the threat aspect. A relatively large portion of small businesses neglect in the initial year. If you make it via that very first year then there are still several obstacles that have to be complied with. It could be five years just before you see any real earnings. A lot of us can not wait this lengthy. We need a consistent circulation of money being available in to fulfill our everyday responsibilities.

Coming to be a member could get you started when driving to freedom without risk to you. By becoming a member you work to market or boost the earnings of one more firm. This could be performed in a range of means. You could work, selling a specific line of products. The head company takes care of the advertising and marketing and also development of the things; you just exercise how you can offer them. You are paid for your efficiency. The more you offer the even more you make.

You could additionally develop an on the internet associate advertising business. If you’re innovative and convenient at making sites then this could be the ideal chance for you. By enabling your site to end up being a member site with a major search engine, you could make big quantities of earnings with advertisement revenue. Firms such as Yahoo publisher and also Google advertisement sense can assist to obtain you began. They take care of all of the advertising costs and putting allowing you to concentrate on bringing website traffic to your website. There is no price to you and also definitely no risk.

Folks which delight in self-reliance as well as flexibility in their work make good members. Those that prefer or need flexible functioning hrs could acquire the most from being a member. You paid according to exactly how well you execute, not on the number of hrs you work. You could plan your work around other things such as households or various other dedications. If you’re independent and also a self starter compared to a profession as an associate is excellent for you.

If you are innovative, determined as well as driven then possibly consider coming to be an associate. You can run your own member business from house with no cost or commitment to you. If you are good at working separately then as a member you can’t fail. You’ll have the freedom to function as and when you please and also will recognize the incentives of your own hard work. Beginning placing your skills and also creativity to help you rather than another person. Just what you obtain in return will be well worth it. Consider a career as an associate, you nothing to loose as well as every little thing to gain.

Internet Marketing”Associate Marketing.

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Promising pathways for solar photovoltaic power

Illustration shows the MIT team’s proposed scheme for comparing different photovoltaic materials, based on the complexity of their basic molecular structure. The complexity increases from the simplest material, pure silicon (single atom, lower left), to the most complex material currently being studied for potential solar cells, quantum dots (molecular structure at top right). Materials shown in between include gallium aresenide, perovskite and dye-sensitized solar cells. (credit: MIT)

In a broad new assessment of the status and prospects of solar photovoltaic technology, MIT researchers say that it is “one of the few renewable, low-carbon resources with both the scalability and the technological maturity to meet ever-growing global demand for electricity.”

Use of solar photovoltaics has been growing at a phenomenal rate: Worldwide installed capacity has seen sustained growth averaging 43 percent per year since 2000. To evaluate the prospects for sustaining such growth, the MIT researchers look at possible constraints on materials availability, and propose a system for evaluating the many competing approaches to improved solar-cell performance.

The analysis is presented in the journal Energy & Environmental Science. A broader analysis of solar technology, economics, and policy will be incorporated in a forthcoming assessment of the future of solar energy by the MIT Energy Initiative.

The team comprised MIT professors Vladimir Bulović, Tonio Buonassisi, and Robert Jaffe, and graduate students Joel Jean and Patrick Brown. One useful factor in making meaningful comparisons among new photovoltaic technologies, they conclude, is the complexity of the light-absorbing material.

Chart from the MIT report shows the extremely rapid worldwide growth of photovoltaic installations over the last 15 years (credit: MIT)

Technology classes

The report divides the many technologies under development into three broad classes: wafer-based cells, which include traditional crystalline silicon, as well as alternatives such as gallium arsenide; commercial thin-film cells, including cadmium telluride and amorphous silicon; and emerging thin-film technologies, which include perovskites, organic materials, dye-sensitized solar cells, and quantum dots.

With the recent evolution of solar technology, says Jean, the paper’s lead author, it’s important to have a uniform framework for assessment. It may be time, he says, to re-examine the traditional classification of these technologies, generally into three areas: silicon wafer-based cells, thin-film cells, and “exotic” technologies with high theoretical efficiencies.

“We’d like to build on the conventional framework,” says Jean, a doctoral student in MIT’s Department of Electrical Engineering and Computer Science. “We’re seeking a more consistent way to think about the wide range of current photovoltaic technologies and to evaluate them for potential applications. In this study, we chose to evaluate all relevant technologies based on their material complexity.”

Typical solar PV device structures, divided into wafer-based and thin-film technologies. Primary absorber layers are labeled in white, and thicknesses are shown to scale.  (credit: Joel Jean et al./Energy & Environmental Science)

Under this scheme, traditional silicon — a single-element crystalline material — is the simplest material. While crystalline silicon is a mature technology with advantages including high efficiency, proven reliability, and no material scarcity constraints, it also has inherent limitations: Silicon is not especially efficient at absorbing light, and solar panels based on silicon cells tend to be rigid and heavy. At the other end of the spectrum are perovskites, organics, and colloidal quantum dots, which are “highly complex materials, but can be much simpler to process,” Jean says.

The authors make clear that their definition of material complexity as a key parameter for comparison does not imply any equivalency with complexity of manufacturing. On the contrary, while silicon is the simplest solar-cell material, silicon wafer and cell production is complex and expensive, requiring extraordinary purity and high temperatures.

By contrast, while some complex nanomaterials involve intricate molecular structures, such materials can be deposited quickly and at low temperatures onto flexible substrates. Nanomaterial-based cells could even be transparent to visible light, which could open up new applications and enable seamless integration into windows and other surfaces. The authors caution, however, that the conversion efficiency and long-term stability of these complex emerging technologies is still relatively low.

As they write in the paper: “The road to broad acceptance of these new technologies in conventional solar markets is inevitably long, although the unique qualities of these evolving solar technologies — lightweight, paper-thin, transparent — could open entirely new markets, accelerating their adoption.”

The study does caution that the large-scale deployment of some of today’s thin-film technologies, such as cadmium telluride and copper indium gallium diselenide, may be severely constrained by the amount of rare materials that they require. The study highlights the need for novel thin-film technologies that are based on Earth-abundant materials.

Future R&D themes

The study identifies three themes for future research and development:

  • Increasing the power-conversion efficiency of emerging photovoltaic technologies and commercial modules.
  • Reducing the amount of material needed per cell. Thinner, more flexible films and substrates could reduce cell weight and cost, potentially opening the door to new approaches to photovoltaic module design.
  • Reducing the complexity and cost of manufacturing. Here the researchers emphasize the importance of eliminating expensive, high-temperature processing, and encouraging the adoption of roll-to-roll coating processes for rapid, large-scale manufacturing of emerging thin-film technologies.

“We’ve looked at a number of key metrics for different applications,” Jean says. “We don’t want to rule out any of the technologies,” he says — but by providing a unified framework for comparison, he says, the researchers hope to make it easier for people to make decisions about the best technologies for a given application.

Martin Green, a professor at the Australian Centre for Advanced Photovoltaics at the University of New South Wales who was not involved in this work, says the MIT team has produced “some interesting new insights and observations.” He says the paper’s main significance “lies in the attempt to take a unifying look at the issues involved in choosing between PV technologies.”

“The issues involved are complex,” Green adds, “and the authors abstain from betting on any particular PV technology.”


Abstract of Pathways for solar photovoltaics

Solar energy is one of the few renewable, low-carbon resources with both the scalability and the technological maturity to meet ever-growing global demand for electricity. Among solar power technologies, solar photovoltaics (PV) are the most widely deployed, providing 0.87% of the world’s electricity in 2013 and sustaining a compound annual growth rate in cumulative installed capacity of 43% since 2000. Given the massive scale of deployment needed, this article examines potential limits to PV deployment at the terawatt scale, emphasizing constraints on the use of commodity and PV-critical materials. We propose material complexity as a guiding framework for classifying PV technologies, and we analyze three core themes that focus future research and development: efficiency, materials use, and manufacturing complexity and cost.

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How you can Make the Web marketing Membership Process Easier

There is a bunch of competitors in catching the attention of the client in the email world. In order to distinguish from the remainder of the mess, interaction should be simplified for the receiver. Folks constantly obtain enticed to factors which are easy and quit factors which are challenging to do. Because of this characteristic of services and products like Google AdWords, Turbo Tax obligation, and so on, they have gotten popularity all over the globe.

Like they state it is simple to claim but difficult to do, so is the case with making every thing easy for the customers and also subscribers. Sometimes it could happen that things which are very easy for a team of customers may not be easy for the rest. This instance is true especially with brand-new customers.

The initial action in making points simpler is to have an easy e-mail address, link or opt-in type field in a marketing email or newsletter. Additionally this info has to be consisted of on every web page of the web site. There should be arrangement of a web variation of the emails which are in HTML. It aids to consist of a send-to-friend hyperlink or capability in every message. The clients have to have the ability to take actions even with the pictures being obstructed. Every send switch must be identified with the activity to be taken like ‘get now’, ‘Subscribe below’, and so on

. If any one of these performances are missing, then Email Administration and also Accessing Material should be thought about for simplification.

Email Management

Membership must be simplified by working on e-mail ids, web links and sign-up kind and also blog post this details on every page. Every email must have the subscribe hyperlink in order to tempt the readers, especially those that have actually received the message from a buddy. In order to subscribe, the actions to be taken must be minimal. According to a survey, marketing professionals who had actually lowered the registration actions from 9 to 3 saw an increase of 300 % in the membership price. More personal info should be collected from the client in order to send out even more appropriate emails. It additionally aids in preserving the e-mail listing properly.

But e-mail marketing professionals should recognize where to draw the line as excessive info could turn off the subscriber, particularly those who have not subscribed yet but mean to do so. A different web page can hold the opt-in form to gather relevant details. The critical fields on the kind need to be marked with a superstar and the various other peripheral field should be left on the customer’s option to load. The setup and updating of the client’s preferences about the material should be simplified. Password can be permitted in addition to the incorporation of link for the access of password, in situation it has been neglected. These hyperlinks ought to stick out online page and in the e-mail. The email needs to have software which offers ‘Mail-to-friend’ option and also it should be less complicated compared to the forward function.

The email needs to attract attention among the rest of the e-mails. The sender should be easily identifiable and the subject line ought to be memorable. E-mails ought to have arrangements to act in a very easy way. They need to be text based and also HTML based. Include a link of the internet version of the email, to ensure that even more vivid information can be seen. Obviously, the e-mails ought to be ink-jet printer pleasant; if not a laser printer friendly variation of the e-mail need to be provided.

It is essential to inspect the working of every single web link, including the unsubscribing web link. Clicking the link, it ought to take the visitor directly to the website, photo or documents. Customers find it very laborious to search for the desired material. An additional vital point which most of the marketing professionals neglect is to make the unsubscribe alternative simple. This builds up the rely on of the clients. More can be acquired from the unsubscribing procedure by consisting of numerous options such as address modification or changing the frequency of emails.

When all these points will certainly be contemplated upon, you will be certainly delighted with the subscription end up.

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Database of mobile ad partners

About big data era and Zuckerberg’s law

Less than a year ago, Facebook founder Zuckerberg announced in Web 2.0 Summit, according to Facebook statistical data, social share information grows exponentially, today the total amount of share information groweed two times than two years ago, one year from now, the total share information user generated will double. Zuckerberg’s social sharing law can show as a formula: Y = C x 2 x. X represent the time, Y represent amount of user’s share information, C is for the moment of share information now. If this formula was set up, then 20 years later, a user’s share information will be one million times than today, namely the 20 power of 2.

 

Zuckerberg laws really exist? If found how to understand? If simple see from individual users with visual experience this law may not be established. Only 24 hours a day, everyone’s Internet time is limited. If the contribution data of his network after 10 years is more than one thousand times than today’s, 20 years later one million times than today, how can a person face such a large volume of data in finite time? Can’t imagine a man read the amount of information after ten years one thousand times than today’s, ora person surfing on the mall or playing online games twenty years later one million times than today’s. Similarly, if from traditional operation site, the data they can produce can only grow according to count progression.

 

Zuckerberg’s law only founded in website such as Facebook, that is, only applicable to the individual user, through the interpersonal relationship between information interaction and communication of the network service framework of WEB2.0. Say for example: according to the study of the sociology, people can only maintain effective up to 145 social relationship on average, that is 900 million users on FACEBOOK can each have 145 friends on average. If a user and his friends there only say a word or leave an action today, then he will be able to obtain 145 share information from his friends, and his production information is spreaded to 145 people. If the user and his friends said ten words or do ten action, the he will get 1450 items of information from friends, and the produced information in website is 145 10 power. In other words, if each user’s network behavior is count level growth, then the spread between users, interaction, and sharing information is geometry class growth. Compared with the traditional web site, for example, a web portal, a users see a news only get a behavior record, see more ten news only have 10 records, data quantity will not produce the effect of geometric level growth, Zuckerberg’s law fail.

 

The experience of the FACEBOOK data is that the share data get doubled each year, actually in theory the growth of the shared data should turn many transgressions. So, this is not a accurate mathematical laws, but only a description to the statistical significance. Different sites in different historical periods and different operational level, share data increase might be different. But, the main trend is not wrong, this rule will be effective in a quite long period. The famous Moore’s law put forward in 1967, but still effective in 45 years later today.

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Forbes, USA Today contribute to Thalamus’ database of mobile ad partners

Tue, 11 Nov 2014 00:00:00 +0000

usatodayThe USA Today app

Forbes and USA Today are among the publishers with profiles on Thalamus� crowd-sourced database of advertising partners, which now powers ad vendor discovery and research for more than 85 percent of the AdAge top digital agencies list.

Removing loads of burden from these publishers and networks, Thalamus has grown its database to more than 50,000 ad partners. With a new Web site that features a clean design, Thalamus provides a rich layout of publishers� and networks� mobile ad offerings.

�Mobile plays a huge role here as most of the networks and publishers listed have a mobile component, if not being pure-play mobile ad networks,� said Garrett Gan, founder and CEO of Thalamus, San Francisco. �Almost every single one of the 50,000 ad partners listed in our database have a mobile offering either through their ad network capabilities or serving mobile ads on their mobile Web site or app.�

Progressing toward automation

Thalamus, a crowd-sourced database of over 50,000 ad partners across the globe, connects media buyers and sellers through an open data and review platform, which brings unprecedented transparency and organization to the complex digital advertising ecosystem.

Digital marketers and agency media planners are now able to view the capabilities, contacts, Web traffic, marketing collateral, and pricing of digital ad vendors across the world. Users can also read reviews written by other media buyers that reveal their experiences with ad partners, as well as prices they have paid, or these users can write reviews of their own to contribute to the community.

Through this platform, marketers can save a ton of time that was once spent on individual phone calls. Ad purchasers can now find in-depth summaries and directories about publishers that relate most to them and their companies.

Advertising vendors, which include ad networks, publishers, blogs, and demand platforms, can add themselves to this database, or edit an existing profile through a verified sign-up.

Thalamus claims to be the Yelp for digital advertising, Mr. Gan said.

Thalamus verifies all information added to the database by contributors to ensure all users are receiving correct data.

Building a presence

Reddit, eMarketer, Shazam, Conversant, USA Today, Pandora, Spotify, Associated Press and Cond� Nast are other publishers and networks to adopt Thalamus� database and verify their profiles.

These mainstream news and service companies can easily rely on partners such as Thalamus to provide more revenue through advertisers.

Spirits company Bacardi recently bought advertising space on Pandora and targeted heavy mobile users with a contest that rewarded entrants with free vacation tickets while promoting the brand’s Triangle station.

Mobile listeners using the Triangle station were met with a Bacardi ad, enticing them to enter the contest. Through this contest, Bacardi activated the social aspects of its brand to relate to outgoing mobile device users (see story).

Shazam has built its advertising platform this year as well.

With more than 700,000 Shazams during the Super Bowl and a revamped iOS application, Shazam is placing itself as an attractive option for second-screen marketing by providing its growing user base with added value.

During the Super Bowl, Shazam recognized all of the ads for the first time ever, with Chevrolet and Jaguar leading the way with top-Shazamed ads. Following the success of these second-screen engagements, Shazam announced a new look for its iPhone app (see story).

Through its database, Thalamus can serve as the bridge connecting Bacardi to Pandora and Chevrolet and Jaguar to Shazam. However, the aforementioned partnerships did not necessarily occur through the use of�Thalamus’ database. The are simply examples of recent advertising efforts by the brands mentioned.

�Our vision is to become the ‘de facto standard of global advertising data, with all the information a digital marketer or media planner would need to source, evaluate, and connect with the ideal advertising partners matched to their goals,� Mr. Gan said.

Final Take

Caitlyn Bohannon is an editorial assistant on Mobile Marketer, New York

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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at [email protected]


Reebok sees higher engagement with targeted mobile campaign

Fri, 22 Aug 2014 00:00:00 +0000

ReebokSkyscape

Reebok International found that using a predictive targeting model for a mobile ad campaign produced measurably better results than less targeted efforts as determined by research from the Qunnipiac University School of Business.�The university compared click-through rates and other engagement metrics on both smartphones and tablets for the mobile campaign, in which three ad networks were given 30 days to generate 1 million impressions. One of the networks, AdTheorent, generated markedly higher engagement.�

�Comparing the different targeting approaches and capabilities of vendors in the mobile space is extremely important, and will continue to be as the space changes,� said Jessica Ruscito, director of U.S. media and digital branding at Reebok International. �Digging further into additional metrics like site visitation and engagement will also be vital to evaluating mobile performance.��

All three of the networks in the study had the same creative, provided by Carat, as part of the footwear company�s �Skyscape� campaign. The networks used two different-sized ad units per platform.�

Data-driven results�

The research determined that AdTheorent drove overall engagement of 3.5 percent, including 2.4 percent on smartphones and 4.1 percent on tablets. That compares with overall engagement of 0.9 percent on the network identified as �Network B� and 1.22 percent on �Network C.��

Engagement was much higher on tablet than it was on smartphone for AdTheorent ad recipients, while the other two ad networks delivered higher engagement via smartphone than tablet.�

Across the three networks, 52 percent of the 3.27 million impressions were served on tablet devices. Tablets accounted for 65% of impressions for AdTheorent, compared with 50 percent for Network B and 41 percent for Network C.�

The study also showed differences in engagement by the size of the ad used. Overall, 35 percent of the 3.27 million impressions were served using the 320 x 50 ad on smartphones and 46 percent were served using the 728 x 90 creative on tablets.

Across the board, click-through rates were higher for all networks using a 320 x 50 creative compared with the 300 x 250 for smartphone, and using a 728 x 90 creative compared with the larger ad on tablets.�

More mobile

Mobile marketing will continue to grow at Reebok, Ms. Ruscito said. The company learned some valuable lessons from the study.�

�AdTheorent�s predictive targeting model can be an effective and efficient way for us to generate clicks and engagement with our ads in the mobile and tablet space,� she said. �The performance we saw with them in this study was an encouraging validation of their targeting model capabilities.

�Mobile advertising will continue to grow in importance as part of our overall advertising strategy and media mix. This type of third-party research is certainly helpful in measuring the engagement we see in the platform and confirming our increased focus in the space.”

Final Take

Mark Hamstra is content director at Mobile Marketer, New York

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Independent mobile ad networks cast around for survival net

Fri, 07 Feb 2014 00:00:00 +0000

Samsung's curved screen stands out among holiday sMobile ad networks expand, consolidate to keep up

With brands and agencies increasingly interested in specialized and hyperlocal mobile advertising, independent ad networks are getting squeezed to either sell marketers on promised end-to-end services or scale down their focus to one specific type of tactic.

Recent moves from InMobi, Millennial Media and Mocean all highlight the evolving role of mobile ad networks to invest in areas outside of traditional mobile display buying and selling. However, the extent that independent mobile ad networks will be able to extend their businesses into specialized services is still up for debate.

�Unless you have a niche, unless you can say you really own a certain area, it�s going to be really tough to compete,� said Dave Martin, senior vice president of media at�Ignited,�El Segundo, CA.

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�[Ways that the mobile ad networks will evolve include] better use of location data, better use of the native data that comes out of a device,� he said. �Innovative ways to use data for better targeting is what�s coming next.�

Rise in niche-based targeting
The fact that some of the bigger mobile ad networks are now looking to build out more all-encompassing ad units points to the growth of the smaller ad networks that are built around granular levels of targeting.�

With both Facebook and Twitter seeing significant amounts of revenue coming from mobile, both companies are looking to cozy up more to brands and agencies directly through their own mobile ad networks that could potentially cut out the independent�mobile ad network as the middleman to generate higher profit returns and more control.

The location-based ad networks are also an area of growing importance for marketers in honing in and segmenting specific groups of consumers.

Verve, xAd, PlaceIQ and JiWire all specialize in serving hyper-targeted ads to consumers based on where they are.

There are also a number of different mobile video companies. However, independent mobile ad networks want to establish their own expertise in mobile video to tap into the growing amount of content that is consumed via a smartphone or tablet.

Although this may not completely eliminate the need of a mobile ad network, there are more options for brands and agencies to work with, which does push mobile spend across different companies.

At the same time, these specialized ad networks lack the scale of the bigger ad networks that advertisers are interested in.

�When you have all these different tactics that you�re trying to deploy to help an overall campaign work on both cylinders, there are different things that we would utilize in different ways,� said Jeff Malmad, head of mobile at Mindshare, New York.

�We like to spread it out and surround the consumer in different ways with the most relevant message,� he said.

Building out mobile capabilities
Millennial�s acquisition of Jumptap last year highlights a growing number of acquisitions that mobile ad networks are likely to make in the coming years to help grow their businesses.�

The Jumptap acquisition gives Millennial the technology to build out better targeting options.�

At the same time, Millennial is making a hard push to sell marketers on bigger ad formats that include video and rich media (see story).�

�We�re at a point in our industry�s evolution where one-trick mobile ad networks can no longer survive,� said Mollie Spilman, executive vice president of global sales and marketing at�Millennial Media,�Baltimore, MD.�

�Advertisers want�fewer partners who can do more,� she said. �The most successful mobile ad platforms must excel at programmatic, understand audiences and reach them across screens and be able to tie impressions back to the cash register. It�s a constant race between platforms, advertisers and consumers.�


Examples of Millennial’s ads

Last week, Paul Palmieri, CEO/cofounder of Millennial stepped down from the company and was replaced by Michael Barrett. Mr. Barrett was formerly chief revenue officer at Yahoo and brings some experience�in programmatic advertising to his role at Millennial.

According to Ms. Spilman, the company�s initiatives for 2014 include better targeting, deepening audience data, focusing on cross-screen and beefing up its real-time bidding capabilities.

To accomplish all of this, it is not impossible to imagine that Millennial may continue to acquire smaller companies.

However, this approach can be risky with too many ongoing initiatives and ad offerings that claim to do everything.

�We did see this same kind of thing happen with ad networks five or six years ago,� Ignited�s Mr. Martin said.

�I think consolidation is kind of what has to happen because there�s only so many ad dollars to go around,� he said. �Granted, we are a steep part of the curve, meaning that mobile is going to grow really fast, which means that there might be room for all of these guys to continue to exist and thrive, but at the end of the day, the ones that are delivering the most value to their clients will survive, and the ones that are kind of struggling will not.�

All-in-one expertise
At the same time that Millennial is going through new leadership, both Mocean Mobile and InMobi are also looking to grow their presence around new products and offerings that break out of basic display ads and traditional buying.

Mocean Mobile � previously split up into Mojiva and Mocean� and Yahoo launched a mobile ad-serving platform this week that is powered by the Yahoo Ad Exchange.

Under the deal, Mocean�s publishing partners will now be able to leverage Yahoo�s recently launched Yahoo Ad Exchange for better targeting and programmatic buying.

The new initiative fits into a bigger effort from Mocean to transition into programmatic.

�I think that the mobile ad networks are going through a similar transition as the display ad networks � [there is] a level of value, it�s very curated, but I think we�re seeing a significant migration to RTB and programmatic as a very efficient way to being able to tie those together,� said Graham Mosley, senior vice president of business development at Mocean, New York.

The growth in native mobile ads over the past year is also spurring mobile ad networks to develop new products.

For example, InMobi recently launched a new unit that places a mobile ad into a native ad that resembles a piece of content.

�While traditional ad formats have been effective in delivering revenues to publishers and conversions/engagement to advertisers, they have not necessarily delivered the intended user experience,� said Krishnendu Majumdar,�head of products at InMobi, Singapore.

�With InMobi Native Ads, we can deliver rich native-user experiences that drive greater engagement and revenues for our partners,� he said.


The new native ads

InMobi�s new native ads are built on top of the company�s ad network.

However, switching directions from display to native ads could be a challenge for mobile ad networks since Facebook, Twitter and others� revenue-generating mobile strategies have been built for native while mobile ad networks are building in native capabilities to existent products.

�I think the challenge [with native], particularly for the mobile ad networks, is what their native capability is and how much they can really support in terms of richness within the native piece,� said Azher Ahmed, senior vice president and director of digital operations at DDB Chicago.

Growing connected devices
As more marketers think beyond smartphones and tablets for their mobile initiatives, mobile ad networks could have an interesting opportunity to extend their ties with big brands onto new platforms.

Ford, Sherwin Williams and Domino�s Pizza are only a few big brands that are betting on connected devices as the next big iteration of mobile.

Take television, for example.

Despite the fact that there are more connected TVs and an increase in portable devices and game consoles, marketers still pour money into big TV advertising.

�If what we�re hearing might become a reality in terms of an Apple TV starting to now offer apps, or Android obviously has a couple of different gaming devices that have been out there and the hope is that they can take another stab at a Google TV-like product, I do think that these mobile ad networks are uniquely positioned because they�re already working with these platforms to extend to these newer technologies,� Mr. Ahmed said.

�Whoever gets there quickly and with the scale that our clients want are probably the ones that will end up winning and probably getting acquired by some of the larger fish in terms of just overall giving a package that these advertisers can ultimately buy,� he said.

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York

Lauren Johnson is associate reporter on Mobile Marketer. Reach her at [email protected]


Mobile ad vendors in a tight spot as industry matures

Tue, 19 Nov 2013 00:00:00 +0000

Mobile genericMobile messaging’s full potential is not realized at large organizations

Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.

From AT&T shutting down AdWorks to Velti�s bankruptcy filing, it is clear that while mobile advertising is growing, not everyone is making money here. Part of the problem is that while brands and marketers are dabbling in mobile advertising in a bigger way, few have yet to make a major commitment to it.

�Generally speaking, spend on mobile advertising/marketing is going slower than it should be or is expected,� said Julie Ask, vice president and principal analyst at Forrester, Cambridge, MA. �There is disproportionately little spend on mobile relative to usage time.

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�Also, mobile is great for lower funnel marketing where you get to know your customers, learn about them, earn their trust and then are better able to serve them,� she said. �A lot of companies just aren’t ready for that level of that highly contextual or relevant engagement.

�Many don’t have CRM in place. They don’t have analytics in place. The capabilities of many vendors exceed what marketers and consumers are ready for.�

Competing against Google
In addition to marketers� budgets still lagging, when they are spending money in mobile, most of it is going to Google and Facebook, where mobile users are spending much of their time.

This leaves a growing number of mobile ad vendors competing for the still small piece of mobile ad spend that remains.

Mobile ad spend continues to grow. Mobile ad revenues totaled $3 billion during the first half of 2013, up from $1.2 billion in the previous year, according to recent data from the Internet Advertising Bureau. For the year, mobile ad spend in the United States is expected to exceed $6 billion.

Vendor rationalization
The way that mobile advertising dollars are being focused on Google and Facebook also points to a trend among the big agency groups such as WPP and Publicis Omnicom, which recently announced plans to merge.

Increasingly, these agency holding companies are looking to drive efficiencies by reducing the number of vendors they partner with. As a result, ad spend is being concentrated into fewer vendors, leaving less for the smaller guys.

These market conditions are making it difficult for some vendors to stay in business.

With Velti�s mobile ad exchange Mobclix unable to provide sufficient liquidity, the company recently said it is winding down the business, and at the same time filed for Chap. 11 bankruptcy for its remaining United States operations.

Around the same time, AT&T shut down its AdWorks advertising business because it had not gained traction. One of the problems, according to reports, was that AT&T had tried to leverage its customer data to enable targeted ads, but never figured out how to do so effectively.

Mergers and acquisitions
While some mobile ad vendors are scaling down, others with deep-enough pockets are looking at ways to make themselves more competitive through mergers and acquisitions.

For example, mobile ad network Millennial Media, which has faced slower than expected revenue growth, acquired Jumptap, to help it gain scale.

Additionally, Twitter recently announced that it has closed its acquisition of MoPub, a mobile ad serving platform and real-time bidding exchange.

As mobile social use continues to grow, Twitter � flush with cash after its initial public offering – is viewed as a potentially viable competitor to Facebook in mobile advertising.

The success of Twitter�s IPO, which raised $1.82 billion, suggests there is an opportunity for quickly growing mobile services such as Square, Uber, SnapChat, Pinterest and others to also go public.

Snapchat reportedly recently turned down a $3 billion acquisition offer from Facebook, with the company holding out for an even bigger offer.

Those that do choose to go the route of a public offering could find themselves with enough cash to consider acquiring their own mobile ad platforms, leading to more industry consolidation.

�Mobile won’t be stand-alone,� Ms. Ask said.

�There is a need to understand what consumers are doing across touch points – digital and offline,� she said. �That will drive more acquisition.

�Some companies will have the bandwidth or desire to string together best of breed solutions. Others will look to a single partner for the simplicity and synergy of doing so.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at [email protected]


Velti combines analytics, advertising solutions to launch its own mobile ad network

Thu, 28 Mar 2013 00:00:00 +0000

Velti

In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M�s and McDonald�s increase customer engagement.

The Velti Media ad network will connect marketers to 1.4 billion consumers around the world. The mobile marketing and advertising technology and solutions provider is taking this step to further capitalize on the growth in mobile advertising, having experienced an 82 percent increase in mobile advertising revenue last year for a total of $54.3 million.

�In combining mobile advertising and marketing with performance data and predictive analytics, Velti is now able to make recommendations to brands on the best types of campaigns to run in order to achieve a specific set of goals,� said Krishna Subramanian, chief marketing officer at Velti, San Francisco.

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�Velti is also able to tap into the Mobclix exchange for access to inventory of over 40K applications, providing marketers with immense reach in key geographies,� he said.

�Finally, we�re giving advertisers access to 1.4 consumers on mobile devices around the globe.�

Unified data model
Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner, Inc. By 2016, the number is expected to reach $24.5 billion.

The number of mobile advertising networks is on the rise and they are all competing for brands� small but growing mobile budgets. Others in this space include AdMob, Jumptap, Greystripe and Millennial Media.

The Velti Media network will combine mobile advertising and marketing solutions in a single technology platform across a unified data model.

Some of the brands already using Velti Media include Intel, Toshiba, Hasbro, Disney and eBay in addition to Unilever, M&Ms and McDonald’s.

Multi-screen targeting
Velti has also introduced its Multi-channel Targeting technology, a universal data analytics platform on mobile that will enable brands to target consumers with relevant advertising and marketing interactions across smartphones, tablets and PCs. As a result, brands will be able to identify and target consumers as they move between devices throughout the day.

To help manage the new platform, Velti has hired Michael Hess as senior vice president of advertising sales.

Typically, advertisers need to use multiple solution providers to achieve their goals in mobile, from building their brand and driving conversion to increasing frequency and loyalty.

The Velti ad network combines advertising and marketing with performance data and predictive analytics to enable brands to drive new customers into the marketing funnel, increase engagement and manage customer lifecycle management through different programs.

�The ability to reach consumers across a range of devices is becoming more and more critical,� Mr. Subramanian said.

�The ability to retarget from desktop to mobile Web, mobile app and mobile messaging, allows advertisers to continue delivering deeper levels of engagement as consumers switch to other devices,� he said.

�Velti will be the first universal data analytics platform on mobile that allows brands to target consumers with relevant advertising and marketing interactions on smartphones, tablets and PCs, so they can identify and reach the same consumers across any device or platform.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at [email protected]


InMobi builds contextual expertise with Overlay Media acquisition

Wed, 09 Jan 2013 00:00:00 +0000

iphoneMobile advertising on the rise

In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

British company Overlay Media built its Context Engine technology to deliver personalized content to mobile users. InMobi is expected to use the technology to deliver more targeted and personalized ads to users.

�The Overlay Media acquisition provides significant positive benefits to the research InMobi conducts and feeds into InMobi products,� said Shrikant Latkar, vice president of marketing at InMobi. �We are expecting an exciting year for product innovation.

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�While it is early days, the potential for delivering enhanced and contextually aware content to consumers is very interesting for InMobi,� he said.

Financial terms of the deal were not disclosed.

Interactive advertising
Overlay Media works with mobile device manufacturers and brands to develop contextually aware mobile applications and location-based services as well as provide consultancy and research support. Its technology focuses on enabling mobile devices to provide a highly personal and immersive user experience.

The outlook for ad networks is good as consumers spend increasing amounts of time engaging with mobile devices, resulting in continued growth for mobile ad networks.

The savvy ad networks are investing in scaling up and offering new services to insure they remain competitive as mobile advertising moves past its initial trial phase into more sophisticated and bigger strategies.

Leveraging mobile to deliver contextually relevant experiences for brands is one way that ad networks are expected to meet brands needs in 2013.

The ability to leverage not only the time of day and a user�s location � which marketers are getting better at all the time � but also a user�s behavior and preferences is key to strong contextual relevancy.

�Advertising media has evolved from one-way communications to more interactive advertising,� Mr. Latkar said. �With today�s advanced mobile technology, a more personalized advertising experience is possible, and today marketers are able to reach their targeted audiences more efficiently and effectively.

�We�ll see more contextually-driven marketing in 2013 from all available sources of ambient information about user activity,� he said.

Personalized services
The Overlay Media deal is the latest acquisition from InMobi, which acquired MMTG Labs and Metaflow last year as it looks to build its rich media mobile advertising platform.

MMTG Labs is the parent company of AppBistro and App Galleries, a white label app store platform. While AppBistro is reportedly being shut down, AppGalleries could give InMobi a way to provide another way for publishers to monetize mobile via custom app stores.

The Overlay Media team will be based from the InMobi EMEA headquarters in London.

�Overlay Media are leading developers of mobile data analytics based technologies,� Mr. Latkar said.

�Overlay specializes in building technology that enables mobile devices to deliver personalized services to users based on their current or future activity,� he said. �The technology aims to make human-computer interaction as seamless as possible.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at [email protected]


    Unique Tools For Online Success

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Integrated Marketing

Method aimed at unifying various advertising techniques such as mass marketing, one-to-one advertising, as well as direct advertising. Its goal is to enhance and reinforce the market influence of each approach, and to employ the marketplace information created by these efforts in product advancement, rates, circulation, customer care, etc
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    Unique Tools For Online Success

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